The latest editions of Il Landinista and McC Power Technology have been released. The magazines are dedicated to Landini and McCormick, two brands owned by Argo Tractors, a leading Italian multinational in the field of agricultural mechanisation.

Issue 26 of Il Landinista features the new Trekker4 Advanced on the cover, the subject of an in-depth article outlining its technical characteristics and strategic role within the Landini range, a symbol of reliability and the constant pursuit of quality.

Issue 7 of McC Power Technology features the X7.6 Clever Cab on the first page, the flagship range that combines power, versatility and cutting-edge technology. It was presented by McCormick at EIMA 2024 alongside its solutions for an increasingly sustainable and digital agriculture. At the event, the brand received the “Technical Innovation” award for its Hyper Safety View safety system.

Quality is a common theme explored on several pages of both magazines. A special feature takes us inside the Argo Tractors production facilities, in the heart of Emilia’s Motor Valley, revealing how Landini and McCormick tractors are made: from component manufacturing to final testing, including training at the Factory School. A journey that combines innovation and tradition and has been recognised with a prestigious award: the official entry of the Landini brand into the Italian Register of Historical Trademarks of National Interest, just a few weeks after the brand celebrated its 140th anniversary.

The focus on the supply chain does not end with production. In an interview, Giorgio Guaitoli, director of Argo Parts, talks about the excellence of the spare parts division, which guarantees efficiency and fast delivery to over one hundred countries worldwide. An organisational model that demonstrates how logistics is now part and parcel of the industrial group’s ability to compete.

McC Power Technology

There is no shortage of reports on international trade fairs and events. From Eima 2024 to Vinitaly 2025, where REX4 speciality tractors demonstrated their continued connection to the world of wine production.

Considerable space is also devoted to technological innovation: the new Smart Cab in the Serie 7, with first-class comfort and safety solutions, and the Digital Solutions, already adopted in thousands of tractors and now available in 18 new European countries, demonstrating digital growth that is increasingly accompanying the work of farmers.

There are also plenty of interviews with those who have chosen Landini and McCormick tractors for their work in the field, such as winegrowers and contractors, who talk about how the new models have dramatically changed the efficiency and quality of their work.

Finally, the pages dedicated to subsidiaries and partners around the world illustrate how the Landini brand is constantly expanding: from Turkey to South Africa, Brazil to the Ivory Coast, Morocco and Greece. The experiences shared tell the story of a brand that is growing thanks to innovation, reliability and a network of partners that is increasingly rooted in local communities. Also covered is the success of Argo Tractors Turkey at the Konya Fair, to growth in South Africa with high-powered tractors, to new distribution agreements with McCormick in Colombia and the Baltic States. Each page demonstrates the brands’ ability to combine tradition with a global outlook.

The magazine concludes with articles dedicated to warranty extensions, the new Solea ULA lubricants for specialised machinery, and a lifestyle look with the McCormick Power Style collection and Landini merchandising.

With this issue, Il Landinista reaffirms its vocation as a faithful reflection of a brand that has not forgotten its history but is resolutely looking towards the future, combining quality, sustainability and passion. McC Power Technology, in turn, reiterates its commitment to reporting on the evolution of agriculture through the experiences, technologies and people who contribute daily to shaping the future of the sector.