{"id":1239,"date":"2017-09-13T00:00:00","date_gmt":"2017-09-12T22:00:00","guid":{"rendered":"http:\/\/www.argotractors.com\/argo-tractors-goes-digital\/"},"modified":"2017-12-05T01:29:34","modified_gmt":"2017-12-05T00:29:34","slug":"argo-tractors-goes-digital-as","status":"publish","type":"post","link":"https:\/\/argotractors.com\/as\/argo-tractors-goes-digital-as\/","title":{"rendered":"Argo Tractors \u201cGoes Digital\u201d"},"content":{"rendered":"<h3 class=\"customPostSubtitle\">Argo Tractors \u201cGoes Digital\u201d<\/h3>\n<p style=\"text-align: justify;\">\n\tProvide customers and the sales network with leading-edge tools for full support. This is the goal of the digitization process which, from the beginning of this year, has encouraged <strong>Argo Tractors<\/strong> to invest in more advanced systems able to achieve high service levels of excellence.<\/p>\n<p style=\"text-align: justify;\">\n\tInvestments in <strong>CRM software<\/strong>, in new <strong>Corporate<\/strong> and <strong>Dealer<\/strong> <strong>websites<\/strong>, in <strong>product configuration<\/strong>, <strong>B2B and B2C e-commerce<\/strong> and assistance from specialized external providers conforms to the <strong>Factory 4.0<\/strong> model by integrating all tools at functionality level. The process is also backed by image coordination designed to strengthen <strong>Landini<\/strong>, <strong>McCormick<\/strong> and <strong>Valpadana<\/strong> brand awareness.<\/p>\n<p style=\"text-align: justify;\">\n\tProfessional management of the group&#39;s social media channels is another of the initiatives designed to step up customer dialogue.<\/p>\n<p style=\"text-align: justify;\">\n\tAs to the sales network, the aim is to streamline the dealers&#39; work processes. The new IT systems approach adopted by <strong>Argo Tractors<\/strong> will allow communications to be more customer-oriented, less intrusive and will enable <strong>product proposals <\/strong>and the <strong>provision of services<\/strong> to be tailored specifically to meet the customer needs.<\/p>\n<p style=\"text-align: justify;\">\n\tThe sales network will benefit from the new tools since customer enquiries can be taken directly and immediately entered into the system. A quote can then be created with minimal additional effort thereby assuring top quality standards.<\/p>\n<p style=\"text-align: justify;\">\n\tFor <strong>Argo Tractors<\/strong>, dealers are a vital part of the corporate structure. This is why it was natural for the Group to invest in the <strong>sales network<\/strong> by adopting <strong>technologies<\/strong> able to optimize time usage and improve customer satisfaction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Argo Tractors \u201cGoes Digital\u201d Provide customers and the sales network with leading-edge tools for full support. This is the goal of the digitization process which, from<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":734,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Argo Tractors \u201cGoes Digital\u201d - Argo Tractors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/argotractors.com\/as\/argo-tractors-goes-digital-as\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Argo Tractors \u201cGoes Digital\u201d - Argo Tractors\" \/>\n<meta property=\"og:description\" content=\"Argo Tractors \u201cGoes Digital\u201d Provide customers and the sales network with leading-edge tools for full support. 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