{"id":2080,"date":"2017-09-13T00:00:00","date_gmt":"2017-09-12T22:00:00","guid":{"rendered":"http:\/\/www.argotractors.com\/argo-tractors-goes-digital-de\/"},"modified":"2017-09-13T00:00:00","modified_gmt":"2017-09-12T22:00:00","slug":"argo-tractors-goes-digital-de","status":"publish","type":"post","link":"https:\/\/argotractors.com\/de\/argo-tractors-goes-digital-de\/","title":{"rendered":"Argo Tractors \u201egoes digital\u201c"},"content":{"rendered":"

Argo Tractors \u201egoes digital\u201c<\/h3>\n

\n\tDen Kunden und dem Vertriebsnetz modernste Instrumente für einen umfassenden Support zur Verfügung zu stellen: Das ist das Ziel des Digitalisierungsprozesses, den Argo Tractors<\/strong> Anfang dieses Jahres in Angriff genommen hat. Das Unternehmen hat sich entschieden, dafür in ausgereifte Systeme zu investieren, um stets einen Service der Spitzenklasse zu gewährleisten.<\/p>\n

\n\tDie Investition in CRM-Software<\/strong>, in neue Konzern- <\/strong>und Händler-Webseiten<\/strong>, in die Produkt-Konfiguration<\/strong>, in B2B- <\/strong>und B2C-eCommerce-Systeme <\/strong>und in die Unterstützung durch spezialisierte externe Dienstleister folgt dem Modell Factory 4.0<\/strong>, bei dem alle Instrumente funktionsgerecht integriert werden. Der Prozess wird außerdem durch abgestimmte Imagemaßnahmen gestützt, die den Bekanntheitsgrad der Marken Landini<\/strong>, McCormick<\/strong> und Valpadana<\/strong> steigern sollen.<\/p>\n

\n\tGleiches gilt für das professionelle Management der Social-Media-Kanäle des Konzerns, eine weitere Initiative, um den Dialog mit den Kunden zu intensivieren.<\/p>\n

\n\tZiel ist es, den Arbeitsprozess für das Vertriebsnetz und die Vertragshändler zu optimieren. Inzwischen erlauben die neuen IT-Systeme von Argo Tractors<\/strong> eine kundenorientiertere Kommunikation und ermöglichen Produktvorschläge<\/strong> sowie die Bereitstellung von Diensten<\/strong>, die auf die Anforderungen der Kunden zugeschnitten sind.<\/p>\n

\n\tDas Vertriebsnetz profitiert von den neuen Instrumenten, weil man sich auf die direkte Interaktion mit den Kunden und auf die wichtigen täglichen Arbeiten konzentrieren kann, um Qualitätsstandards der Spitzenklasse sicherzustellen.<\/p>\n

\n\tFür Argo Tractors<\/strong> sind die Vertragshändler ein wesentlicher Bestandteil der Unternehmensstruktur. Deshalb war es ganz selbstverständlich für die Gruppe, für in Technologien<\/strong> für das Vertriebsnetz<\/strong> zu investieren, mit denen sich die Arbeitszeit optimieren und die Kundenzufriedenheit verbessern lassen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Argo Tractors \u201egoes digital\u201c Den Kunden und dem Vertriebsnetz modernste Instrumente für einen umfassenden Support zur Verfügung zu stellen: Das ist das Ziel des Digitalisierungsprozesses, den [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":734,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[37],"tags":[],"yoast_head":"\nArgo Tractors \u201egoes digital\u201c - Argo Tractors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/argotractors.com\/de\/argo-tractors-goes-digital-de\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Argo Tractors \u201egoes digital\u201c - Argo Tractors\" \/>\n<meta property=\"og:description\" content=\"Argo Tractors \u201egoes digital\u201c Den Kunden und dem Vertriebsnetz modernste Instrumente für einen umfassenden Support zur Verfügung zu stellen: Das ist das Ziel des Digitalisierungsprozesses, den [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/argotractors.com\/de\/argo-tractors-goes-digital-de\/\" \/>\n<meta property=\"og:site_name\" content=\"Argo Tractors\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-12T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/argotractors.com\/wp-content\/uploads\/2016\/08\/argo-tractors-goes-digital.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"administrator\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"administrator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/argotractors.com\/de\/argo-tractors-goes-digital-de\/\",\"url\":\"https:\/\/argotractors.com\/de\/argo-tractors-goes-digital-de\/\",\"name\":\"Argo Tractors \u201egoes digital\u201c - 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