Argo Tractors invests in Germany and continues strengthening its branches

With the acquisition of a building plot measuring about 13,000 square metres in the industrial park of Burgoberbach (Ansbach district), destined to be the home of a highly advanced agricultural machinery centre for the sale of McCormick and Landini tractors, Argo Tractors has taken one more step in the process of strengthening its European branches. Moving forward with the company’s strategy of the past few years, which saw the opening of the Villamarciel site in Spain and the French operations in Vaulx-Milieu, the implementation of digital tools to support customers and the appointment of new directors and sales managers, with its subsidiary Argo GmbH based in Nuremberg the Industrial Group based in Fabbrico (Reggio Emilia), Italy is solidifying its commitment to the German and Austrian markets.

With this strategic operation“, declares Simeone Morra, Corporate Business Director of Argo Tractors, “we are continuing with the expansion and development of our worldwide sales network, building on the significant steps already taken in recent years with the opening of new commercial branches, and that we will continue with the goal of becoming a leading player in the global agricultural mechanisation market. The construction of the new headquarters in Germany, which will also offer spare parts, training, a showroom and an event venue, is an investment that will allow us to lay the foundations for a future of further developments and successes in this region“.

The Burgoberbach industrial park, close to the agricultural training centres of Triesdorf, the largest in Europe with 6,000 students, is a strategic location to pursue the growth objectives of the German branch, Argo Tractors Deutschland & Österreich. With a conspicuous investment, a new building measuring about 2,600 square metres will be built and will host showrooms for the presentation of tractors, offices, a workshop, store, training centre and event venue for visitors. Next to the building there is even a test field for live demonstrations.

Construction is expected to officially begin in the spring of next year, with the building being completed and occupied by fall 2021.

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