Our History

Argo Tractors is an important industrial Group family owned that designs, produces and markets tractors, services and parts worldwide, which encompass a technological portfolio of brands that have set important milestones in agricultural mechanization.
Discover the most significant milestones of one of the most important industrial Group in the sector.

1980

1988

Founding of the Argo company

The brothers Valerio and Pierangelo Morra set up the company Argo SpA with the aim of becoming an industrial holding and service provider for Group companies. In the same year Argo acquired the company Fort of Luzzara (Reggio Emilia), active in the production of agricultural machinery.

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1990

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1994

Acquisition of Landini SpA

Argo acquires Landini SpA, a historic tractor company based in Fabbrico (RE).

1995

Acquisition of Valpadana SpA

Valpadana SpA of S.Martino in Rio (RE)
is acquired, a well-known manufacturer of specialised low and medium horsepower tractors.

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2000

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2000

Acquisition of Laverda SpA

The Argo Group acquires Laverda SpA of Breganze (VI), a historic Italian company, internationally renowned, entering the sector of combine harvesters.
That same year it also acquires the company S.E.P., a well-known brand in the market of small agricultural machines.

2001

Acquisition of McCormick

With a view to expanding its international presence, the Group acquires the historic McCormick brand together with its tractor production plantsin England (Doncaster) and driveline plants in France (St. Dizier)

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2004

Acquisition of Fella-Werke Gmbh & Co. KG

Consistent with its mission of international growth, through its subsidiary Laverda SpA, the Argo Group acquires Fella-Werke Gmbh & Co. KG and its related commercial and industrial activities.

2005

Acquisition of 50% of Gallignani SpA

Through its subsidiary Laverda, Argo
acquires 50% of the capital of Gallignani SpA, a leading company in the grass harvest sector.

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2007

New Joint Venture

The group strengthens its harvesting business by establishing a joint venture with Agco Corporation, in partnership with Laverda.

2007

Founding of Argo Tractors SpA

In October, Landini and McCormick
are merged into a single business: Argo Tractors SpA.
At the same time the assembly of McCormick tractors moves from Doncaster (UK) to Fabbrico (RE – Italy).

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2010

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2010

The ARGO Group makes the tractor its core business

The Argo Industrial Group focuses on the agricultural tractor business and sells its stake in Laverda SpA to Agco. At the end of the year all tractor production is brought back to Italy, to the factories in Fabbrico, San Martino in Rio and Luzzara.

2011

Valpadana merges into Argo Tractors SpA

Valpadana, already owned by ARGO, merges into Argo Tractors SpA to leverage synergies in production,distribution and organisation.

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2013

New Season Opening

The Argo Tractors World Convention is held in the Paganini Auditorium in Parma to share the company’s new development plan with the press, importers and Landini, McCormick and Valpadana dealers.

2014

Landini’s 130th Anniversary

Landini celebrates the brand’s 130th anniversary
with a special press event: an Endurance race with a Landini Series 7 in action for 130 consecutive hours and driven by trade journalists on the Ciocco circuit (Lucca).

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2015

Xtractor: Australia

McCormick produces Xtractor Around the World: a film documentary, with 4 tractors and camera car in a tractor adventure covering 8,500 km in 45 days on (and off) Australian roads.

2017

Opening of the new branch office
of Argo Tractors Espana

On the 29th of September,
the new Argo Tractors Espana headquarters was opened in Villamarciel, selling Landini and McCormick tractors throughout the Iberian territory. With a total property measuring 6 hectares and 2,500 square metres indoors, the new facility has sufficient equipped spaces for carrying out activities useful for the promotion of the brands and their products in the territory, as well as for the best technical and commercial training of the dealership network.

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2018

Xtractor: South Africa

McCormick produces Xtractor Around the World:
a film documentary, with 4 tractors and camera car in a tractor adventure covering 8,000 km in 50 days on (and off) South African roads.

2019

Opening of the new branch office
of Argo Tractors France

The new headquarters of Argo Tractors France
was opened on the 10th of October 2019 and will sell Landini and McCormick tractors throughout France. The new site is home to an advanced training centre that is able to provide all the support necessary for the dealership network
and even to host special events organised for customers. The branch office of Argo Tractors France aims to become a cutting-edge operational site dedicated to high-performance products and services designed for modern agriculture.

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2020

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2021

REX4 Electra

Landini’s REX4 Electra, with an electrified front axle, wins the prestigious Eima International Technical Innovation 2021 award for its manoeuvrability, comfort, and ease of use, while at the same time respecting the primary objectives of environmental protection and sustainability.

2022

Argo Tractors joins the
“Motor Valley” Association

Argo Tractors has officially joined Motor Valley, the prestigious association that brings together the major motoring brands of the Emilia-Romagna industrial district, corporate museums, private collections, circuits, driving schools and motoring event organisers. All this with the aim of building, preserving and handing down the motoring heritage of the region and developing it for tourism as well as promotional purposes in the main international markets.

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2022

Argo Tractors Deutschland & Österreich

The ultra-modern headquarters of Argo Tractors Deutschland & Österreich is inaugurated. Located in the Burgoberbach industrial park, it features a showroom, a training centre, an event area, and an innovative Competence Centre, complete with a test field for dynamic demonstrations.

2022

Argo Tractors South Africa

The new Argo Tractors South Africa headquarters in Kempton Park, just a few kilometres from the capital of Johannesburg, was inaugurated on 1 June. This facility houses an advanced training centre for providing technical support to the dealer network, an assembly operations centre, and a dedicated event area.

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2022

REX4 Full Hybrid

The REX4 Full Hybrid project, which won the Eima International Technical Innovation award, represents a fundamental step towards the development of electrification technologies that are poised to play an increasingly decisive role in the market of the future. An electric motor coupled with a diesel engine delivering combined system power of 80 kW helps reduce pollutant and noise emissions. Furthermore, it allows operation with an autonomy of 4 hours in Full Electric mode.

2022

Digital Solutions

At Eima International, Landini and McCormick introduce their Digital Solutions for more efficient and sustainable agriculture, unified within an App, which provides simple tractor management controls.

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2023

Argo Tractors Irland

Argo Tractors’ commercial development in Europe enters a new phase with the founding of Argo Tractors Ireland Ltd. to market tractors in Ireland.

2023

Argo Tractors triumphs twice with Landini and McCormick at Tractor of the Year 2024 at Agritechnica

Double achievement for Argo Tractors at the “Tractor of The Year 2024”, the prestigious international award for excellence in agricultural mechanisation. The Argo Tractors group was awarded prizes in both of the categories in which it was nominated: The Landini REX 4-120GT RoboShift Dynamic came out on top in the Best of Specialized segment, while the McCormick X5.120 P3-Drive won in Best Utility.

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2024

Campagnola (Reggio Emilia, Italy), home to the new plant dedicated to Argo Tractors transmissions

Argo Tractors SpA takes another significant step forward in terms of organisational and quality development with the opening of its new hub dedicated to technological development and the manufacture of transmissions in Campagnola Emilia, in the province of Reggio Emilia, Italy. The opening of this new plant coincides exactly with the year in which Landini, the brand of tractors manufactured by the group, celebrates 140 years of history.

2024

McCormick Hyper Safety View will be a “Technical Novelty” at EIMA 2024

Argo Tractors receives another Technical Innovation Award, the prestigious accolade linked to Eima International. Argo Tractors’ R&D department developed the award-winning solution, Hyper Safety View: an advanced system designed to improve tractor safety. Combining computer vision, artificial intelligence and a robust hardware architecture, this system is capable of detecting the presence of obstacles and people, preventing collisions through audio-visual alerts.

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1980s